AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on Android in Nigeria: Q4 2021
In Q4 2021, the top Film & Television apps on Android in Nigeria included Netflix, Showmax, AVO TV, MX Player, and MyGOtv, with varied trends in downloads and active users.
In the fourth quarter of 2021, the performance of the top Film & Television applications on the Android platform in Nigeria showcased diverse trends. Here's a closer look at the metrics for Netflix, Showmax 1.0, AVO TV - Live and on-demand TV, MX Player, and MyGOtv.
Netflix experienced a fluctuating trend in weekly downloads, starting at approximately 26.6K and peaking at around 34.6K in mid-October. By the end of December, downloads stabilized around 28.4K. Active users showed a similar pattern, starting at 552K, reaching a peak of 569K in the last week of the quarter.
Showmax 1.0 had a significant drop in downloads from 85.2K at the beginning of the quarter to a low of 10.1K in mid-October. However, the app saw a steady increase towards the end, finishing strong at around 21.3K downloads. Active users followed a declining trend early in the quarter, dropping from 325K to 168K, but showed recovery towards the end, closing at approximately 235K.
AVO TV - Live and on-demand TV maintained a consistent download rate, hovering between 14K and 19K throughout the quarter. Active users displayed a steady upward trend, starting at 67.4K and peaking at 99.3K by mid-December, before slightly dropping to 93.4K at the end of the quarter.
MX Player saw a steady increase in weekly downloads, starting at 13.1K and reaching a peak of 20K in mid-October. Downloads then fluctuated, ending the quarter at around 13.9K. Active users remained relatively stable, starting at 613K and peaking at 674K in mid-December.
MyGOtv experienced a decline in downloads from 30.2K at the start of the quarter to a low of 8.2K in mid-November. However, downloads picked up towards the end, closing at 12.5K. Active users showed a downward trend initially, dropping from 108K to 75K by mid-November, but saw a slight recovery to 78K at the end of December.
These insights highlight the varying performance trends of top Film & Television apps in Nigeria during Q4 2021. For more detailed insights and data, visit Sensor Tower.
